Working as a specialist journalist, Holly was convinced there was a better way for organisations to communicate their stories.
There is. Our clients’ successes are testament to this.
We are a team of values-led specialists who take time to develop deep understanding of our clients’ complex communication needs.
Many of us share a background in specialist journalism – a solid training in quickly assimilating, digesting and understanding information in order to communicate the core issue clearly in layman’s terms.
Our sector specialist approach – focussing on health, enterprise, academia and public sector – means we understand your audience, your competition, and the noise around your issue.
By cutting to the core of your unique point of difference we create powerful strategies and quality content that delivers swift measurable results for your business.
Be the change
you want to see
Being a values led company is more than just a list on the wall for us.
Our values form our culture, shape our client list and unite our approach. They also give our clients’ stories a uniquely competitive advantage in the battle to be heard and seen.
“Social media and radical transparency have destroyed PR” said the world’s most powerful PR person Robert Philips when he quit Edelman as CEO in 2012.
Thank God for that.
Be good, it works.
Have a mission, live and speak it. No one has time for anything else anymore.
Media is moving faster and faster. Brands are being brilliant. Competition is fierce, and the clamour for attention is loud and busy. People don’t have time for fluff and jargon.
But they do have time for experts, for collaborators, for great ideas and fresh thinking.
So we do just that. To get there we specialise, we get to know our people – we collaborate openly and honestly with them. We listen to them. Treat them with respect. We act like everyone is watching, all the time.
We are completely and utterly transparent in how we work with everyone, and what a relief, it works… If it didn’t, we’d tell you.
A PR board director is 50% more likely to be a man than a woman, despite the fact that historically there have been at least twice as many women in the industry as men.
Is this because men are better at PR?
No. It’s because the PR industry, like so many others, has been rubbish at retaining talent.
So we’ve ditched the HR rulebook, as people are always ‘on’ and embraced the flexibility technology brings to cultivate the perfect working environment and grow a close-knit team of specialist, fulfilled and happy individuals. People who are ready to give their all to your project 24/7.
Our approach widens our available talent pool so you can be sure of working with the most appropriate specialists for your project.
Great people + Great environment = Outstanding results.
We are your comrades in the battle to cut through the noise and get heard.
We are journalists’ and influencers’ comrades in the search for unique, quality content.
We are your stakeholders’ comrades – helping them to better understand you.
Everyone at Journalista has a specialism they love pursuing – no army of executives here, just passionate individuals who know how to get the job done, and love collaborating to do it better.
Knowing where our expertise starts and ends means we happily collaborate with other agencies and internal teams, sharing insight and information along the way.